uuanted skincare was created to redefine everyday hygiene as a form of quiet luxury. With clean, thoughtful formulations designed for melanin-rich skin, the brand set out to build products that offer care, confidence, and representation. From the start, the goal was clear: skincare that serves both function and identity.

The challenge went beyond creating effective products. For too long, people with melanin-rich skin have been underserved in the beauty space, leaving a gap in representation and trust. uuanted wanted to change that by building a brand that could stand apart through both quality and cultural relevance. To succeed, they needed strong foundations: an identity system, digital presence, and packaging design that reflected their values and vision.