Led by Kahlil Chiza Ricketts, the brand focuses on helping people navigate one of life’s biggest decisions with clarity and confidence. The goal was to create a digital presence that reflects this approach and supports clients at every step.

The challenge went beyond showcasing listings. Most real estate websites feel transactional and impersonal, creating distance instead of connection. Ricketts Properties needed a platform that could communicate expertise while still feeling human and approachable. To achieve this, the foundation had to be strong. A clear identity system, thoughtful page architecture and a website designed to highlight Kahlil’s values, market knowledge and commitment to transparency.