Introduction
- Consumer Research
- Brand Positioning
- Brand Behaviours
- Typography
- Messaging Hierarchy
- Web Design & Development
- Packaging Design
- Marketing Materials
- Brand Acts
uuanted skincare
uuanted skincare was created to redefine everyday hygiene as a form of quiet luxury. With clean, thoughtful formulations designed for melanin-rich skin, the brand set out to build products that offer care, confidence, and representation. From the start, the goal was clear: skincare that serves both function and identity.
The challenge went beyond creating effective products. For too long, people with melanin-rich skin have been underserved in the beauty space, leaving a gap in representation and trust. uuanted wanted to change that by building a brand that could stand apart through both quality and cultural relevance. To succeed, they needed strong foundations: an identity system, digital presence, and packaging design that reflected their values and vision.
Opportunity
I collaborated closely with the uuanted team to define and refine their brand at every level. This included shaping the creative and strategic direction of their identity, guiding the look and feel of packaging across the product range, and designing a website that could present the brand with clarity and confidence. Every decision, from typography and colour to messaging and hierarchy, was made to reinforce their positioning as both inclusive and aspirational.
Collaboration
When conviction meets execution, you get more than design. You get impact. That’s what happened with uuanted. Every decision, from positioning to packaging, carried the weight of shared intent. The result is a brand that doesn’t whisper. It declares.