Introduction

Parkway Motors Auto Group

Parkway Motors Auto Group has been part of Southern Ontario’s automotive story for generations. What began as a small network of local dealerships has grown into a trusted name built on integrity, service, and connection. As the group evolved, the goal was to define what Parkway stands for beyond the showroom floor, giving the name itself a voice that reflects both its heritage and its commitment to growth.

Each dealership under Parkway carried its own personality and loyal customer base, but the group behind them remained in the background. There was no clear way to tell Parkway’s story as a collective or to communicate the shared values that unite its dealerships. The challenge was to create a cohesive identity and online presence that celebrates the strength of the group while preserving the individuality of each brand within it.

Approach

The process began by rediscovering Parkway’s roots and the qualities that have always set it apart: community, trust, and care. I redesigned the logo to give the group a renewed sense of clarity and confidence and built a visual system that feels both established and approachable. Every design choice, from typography to layout, was guided by the same idea of bringing the Parkway name forward with authenticity and warmth. The new website became a space to tell that story, connecting the dealerships under one banner while honoring the people and history behind them.

Solution

The refreshed identity gives Parkway Motors Auto Group a clear and confident presence. The redesigned logo and unified design language reflect its leadership and long-standing values, while the website brings everything together in one accessible, modern platform. Parkway now has a voice that matches its legacy, proud of where it began and ready for where it is going next.