Introduction
- Brand Positioning
- Brand Messaging
- Brand Identity
- Web Design
From the start, uuanted skincare wanted formulas that understood its unique needs — clean, thoughtful, and designed to turn everyday hygiene into a form of quiet luxury.
The challenge was bigger than products. It was about representation. For too long, people with melanin-rich skin have been underserved in the beauty space. Their goal was to change that.
Opportunity
They understood the importance of strong brand foundations. They brought me on to help develop, refine, and add depth to the uuanted brand — from positioning and identity to its digital presence.
My role included shaping the creative and strategic direction of the brand identity, guiding the look and feel of visuals and packaging across the core product range, and designing a website that expressed the brand with clarity and confidence.
Collaboration
When conviction meets execution, you get more than design — you get impact. That’s what happened with uuanted. Every decision, from positioning to packaging, carried the weight of shared intent. The result is a brand that doesn’t whisper. It declares.
