Introduction
- Brand Positioning
- Brand Messaging
- Brand Identity
- Web Design
Parkway Motors Auto Group is a distinguished, family-owned automotive group based in Southern Ontario, proudly serving the community for over four decades. With multiple trusted dealerships, the group offers an exceptional blend of Toyota and Nissan vehicles.
I worked with Parkway Motors Auto Group to evolve both their brand and digital presence. This included designing a careers page that highlights Parkway’s culture and makes opportunities accessible to top talent. Beyond digital design, I led a brand refresh and identity update, refining typography, colour, and overall visual system.
Opportunity
They understood the importance of strong brand foundations. They brought me on to help develop, refine, and add depth to the uuanted brand — from positioning and identity to its digital presence.
My role included shaping the creative and strategic direction of the brand identity, guiding the look and feel of visuals and packaging across the core product range, and designing a website that expressed the brand with clarity and confidence.
Collaboration
When conviction meets execution, you get more than design — you get impact. That’s what happened with uuanted. Every decision, from positioning to packaging, carried the weight of shared intent. The result is a brand that doesn’t whisper. It declares.
