The Simple Kitchen
Introduction
- Brand Messaging
- Brand Identity
- Brand Guidelines
- Logo Design
Most brands sell food. The Simple Kitchen sells vitality. They stand for preventive well-being, not quick fixes. Every meal is a promise: indulgence without compromise, nourishment without question.
I had the privilege of helping shape the next chapter of this story—by redesigning the brand’s logo and guidelines. Not as decoration, but as direction. Symbols matter. They remind people who they are and what they belong to. The refreshed identity isn’t just a logo on a package; it’s a flag the community can rally behind, a signal of clarity and consistency as the brand continues to grow.
Logo Design
In the age of cluttered wellness claims and fleeting trends, simplicity cuts through the noise. That’s why I chose a green sprout, kissed by the light of a rising sun.
The sprout symbolizes beginnings. Growth. A body that’s not just surviving but flourishing from the inside out. It’s the visual equivalent of eating well, living smart, and staying a step ahead of sickness. The sun, warm and resolute, represents energy, vitality, and the promise of each new day.
Identity Design
The refresh builds on its original palette — warm, inviting, and full of life — but sharpens its presence. I drew from the brand’s core promise: nourishment made simple. The emblem, with its radiant energy and natural form, stands as a beacon of vitality. It’s more than a mark. It’s a symbol of preventive well-being, instantly recognizable across any medium.
Formulations that understand
and honour melanin-rich skin.
Cannabis Pages
Otis Hill
A healthy dose of goodness